Case Study: Driving Brand Purpose with Lysol’s “Here for Healthy Schools” Initiative

At Encore, we take pride in executing brand purpose campaigns that deliver measurable impact. Our partnership with Lysol on the Here for Healthy Schools initiative is a prime example of how an experiential marketing strategy can support community well-being while strengthening brand loyalty.

The Challenge: Nationwide School Recruitment at Scale

Lysol’s mission was to protect elementary schools, students, and teachers from the spread of germs. To achieve this, they needed a partner capable of executing a massive nationwide recruitment and sampling program.

The goal? Engaging thousands of elementary schools across the U.S. and providing educators with the tools they need to maintain healthy classrooms.

Our Strategic Approach: Connecting Brand to Community

As the experiential agency on this initiative, Encore leveraged our data-driven recruitment tactics to connect Lysol with educators on the front lines. Key program highlights:

• Large-Scale Outreach: We successfully recruited thousands of elementary schools to participate in the Here for Healthy Schools program.
• High-Impact Sampling: By offering teachers the opportunity to receive Lysol Wipes, we put the product directly into the hands of a key demographic during a critical time.
• Emotional Resonance: This wasn’t just a giveaway; it was a support system. The reactions from teachers—captured in our campaign photography—remind us of the power of authentic brand activations.

Why Brand Purpose Matters in Experiential Marketing

Today’s consumers favor brands that show up for their communities. Through this campaign, Lysol didn’t just advertise—they provided a solution.

By managing the logistical and recruitment heavy-lifting, Encore allowed Lysol to:

• Build Trust: Engaging with schools creates a lasting, positive brand association with parents and teachers.
• Drive Awareness: A successful sampling program ensures product efficacy is experienced firsthand.
• Demonstrate Commitment: Corporate Social Responsibility (CSR) is most effective when it is experienced live and in person.

Let Encore Power Your Next Brand Purpose Campaign

Whether you are looking to launch a nationwide sampling tour or a targeted community recruitment program, Encore has the expertise to scale your vision.

Contact Us to learn more.