News from Encore

Killing Germs in the Air

Lysol Air Sanitizer’s AIR-AOKE Booth How could we demonstrate the living viruses and bacteria that swarm around us in the air? And how could we prove NEW Lysol Air Sanitizer’s ability to kill these germs?

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12 Is More than Four, right?

Sometimes the best ideas are unbelievably simple. None more than this creative campaign for our Mucinex 12HR client, which simply states that 12 is More Than Four, a nod to the notion that 12 hours

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Calculating the ROI of an experience

Every week I receive my Google Alert report for the term “experiential marketing ROI” to see what the pundits have written about tracking the ROI of an experience. And every week I’m disappointed to see

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