2024 is off to a bang with this fun activation / PR stunt for our Mucinex client. Our creative team really knocked it out of the park with another great, simple idea. If Mucinex is
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Lysol Air Sanitizer’s AIR-AOKE Booth How could we demonstrate the living viruses and bacteria that swarm around us in the air? And how could we prove NEW Lysol Air Sanitizer’s ability to kill these germs?
Read MoreIf you haven’t been to a Sprouts Farmers Market – the up-and-coming, produce-forward grocery store chain – I would encourage you to do so soon. There aren’t any Sprouts stores close to my home, but
Read MoreEncore has been fortunate enough to do a lot of work for Kraft Heinz, but we were especially flattered to design and build its booth for the National Restaurant Association show last month, the massive
Read MoreRecently our Logitech client tasked Encore with creating a “magical” experience for the launch of its new Cloud Gaming Handheld device, which was “code” for creating a highly visual, Instagram-worthy activation. As with many briefs,
Read MoreEvery once in a while you have one of those moments that validates everything you believe in as a marketer, with hard data as proof. This is an example of one of those moments. A
Read MoreSometimes the best ideas are unbelievably simple. None more than this creative campaign for our Mucinex 12HR client, which simply states that 12 is More Than Four, a nod to the notion that 12 hours
Read MoreEvery week I receive my Google Alert report for the term “experiential marketing ROI” to see what the pundits have written about tracking the ROI of an experience. And every week I’m disappointed to see
Read MoreYou can’t avoid the headlines these days: Facebook is looking for thousands of engineers; Amazon needs 50,000 new recruits to staff it’s fulfillment centers; the “great resignation” has 4 million people quitting their jobs every
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