I’ve always said that brand ambassadors are the people who do the actual work in our industry. While people like myself pontificate about brand experiences, these are the people who actually implement them. And while
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Encore has had the opportunity to work on numerous purpose-driven campaigns over the years. But during the second half of 2019 we noticed a serious uptick in the number of briefs that centered on brand
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As 2020 began the Encore team decided to check in with our clients on the quality of our work and how we might improve. As a data-driven agency, we partnered with an independent analytics firm
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To build loyalty among college football fans, Samsung and ESPN partnered to introduce the world’s first native 4K technology – the very cutting edge in content quality – at the college football national championship game.
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In what is likely the world’s latest new-hire announcement, I would like everyone to meet Bill Mericle, Encore’s new(ish) Executive Creative Director. If you’ve been lucky enough to meet Bill over the last several months,
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Just like you’re not supposed to have a favorite child, you’re definitely not supposed to have a favorite client. But if that client brought the world’s most amazing cookie dough – made for eating, not
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If you’re like most Americans you understand that Omega-3s are good for your health. In fact Omegas play an incredibly powerful role in improving heart, brain, joint, skin and our overall health. Not produced by
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Following the highly successful video game experience we created for Samsung in the first half of 2018, we were tasked with customizing the tour for a radically different audience in the back half of the
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Our first large-scale client was Samsung back in 2018. We were thrilled that such a well-known mega-brand would entrust Encore with such an important campaign. Thinking back on it now, winning the business was one
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