Although we don’t talk about it often enough, one of the tactics that we employ for consumer packaged goods clients is the distribution of product samples and marketing materials through our Physician Office Network. This nationwide network of physician offices includes more than 100,000 practices including primary care, pediatrician and virtually every other type of specialty.
Why Sample In Physician Offices?
Most notably, brands can greatly benefit from the implied endorsement of the physicians in our network. Because doctors consistently rank as the #1 most trusted source of health related information, consumers pay attention to the brands they experience in their doctor’s office.
Whether your sample is distributed by the office manager, a nurse or the physician him or herself, your brand enjoys the authority and credibility that only comes from a medical practice.
Targeting
Our physician office network provides incredibly rich targeting, starting with the types of practices through which to sample. For parents, kids and families, clients love our pediatrician offices. Skincare and beauty products work well in dermatology practices. For women, most prefer to sample within our OB-GYN offices. Other practices easily target teens, seniors, diabetics and more.
Once we’ve determined the practice type(s) for your brand we also geo-target practices based on zip codes. This gives us the ability to select practices within close proximity to your retail accounts, as well as fine tuning the HHI levels we reach.
Digital Engagement
Through the placement of QR codes on or near your samples we turn each sampling experience into a digital engagement, giving patients and their families the ability to make an immediate purchase online, or simply learn more via digital content on their smartphone.
ROI Tracking
Lastly, as with all of our campaigns, we work with independent analytics partners to measure the ROI and other key measures of your sampling campaign. Select consumers who receive your sample are given the opportunity to visit a website to answer questions about their sampling experience and its impact on their purchase behavior.
Of course I’m just touching on the topline aspects of physician office sampling with Encore. Use the form below contact us and learn more about how we can use this powerful channel to build your business.
