Author: Brad Wirz

Every week I receive my Google Alert report for the term “experiential marketing ROI” to see what the pundits have written about tracking the ROI of an experience. And every week I’m disappointed to see

You can’t avoid the headlines these days: Facebook is looking for thousands of engineers; Amazon needs 50,000 new recruits to staff it’s fulfillment centers; the “great resignation” has 4 million people quitting their jobs every

Although we don’t talk about it often enough, one of the tactics that we employ for consumer packaged goods clients is the distribution of product samples and marketing materials through our Physician Office Network. This

Since its inception, Encore has touted the importance of using scientific methods – implemented by impartial, third party analysts – to measure the impact of our work. That’s why we recently joined the newly formed

In the modern marketing landscape, we live at the intersection of live experiences and social content. As experiential marketers, our goal isn’t just to show up—it’s to understand exactly what types of content capture and

We don’t post a lot of stories with the word arousal in the headline, but this time around it seems most appropriate. Of course we are talking about emotional arousal, not sexual. But when it